Miles Associates LLC

Jim Miles – IT & IT Security Consultant – Web Sites for Growing Organizations

Reduce Friction, Increase Happiness

Brenden Mulligan, entrepreneur:

There has been a reoccurring theme on my mind recently… It revolves around the goal of reducing friction.

Reduced friction in a product leads to less user frustration, high conversion, and overall user happiness. I’d like to use a few examples to illustrate what I mean.

I’m sure that “reducing the friction” involved in using IT and Security tools increases adoption and increases the effectiveness of the tool.  Do you have any good examples to share?

via Reduce Friction, Increase Happiness | TechCrunch.

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